WHAT I DID 

Art Direction                                                                             Branding
Illustration 
Design
Motion
UX
 

Art Baking Online Hub is a creative baking workshop where participants can enjoy the flexibility of learning at their own pace, with engaging video tutorials, downloadable recipes, and interactive assignments that foster a hands-on approach to baking. 

Following the redesign and relaunch of the workshop, we saw a significant boost in engagement—sign-ups rose sharply, and the number of active participants grew exponentially.

The visual identity was crafted to feel both warm and elevated, capturing the joy of baking while maintaining a set of clean, simplified shapes emphasizing it's features, and making learning feel friendlier approachable, and rewarding.